Selling on Bol.com

Growing on Bol.com, the largest platform in the Benelux

Bol.com is the most important marketplace for many brands. We make sure you score maximum results there: findable, profitable and ready to grow.

Why Bol.com works for brands

Bol.com is the largest sales platform in the Netherlands and Belgium, with millions of active shoppers. You benefit from existing traffic and the trust consumers have in the platform. That makes Bol.com often the fastest route to new customers, provided you approach it correctly.

How we help you grow on Bol.com

  • Listing optimization for maximum findability and conversion
  • Sponsored Products that focus on returns
  • Branded Shelves and Brand page for visibility and brand
  • Price and inventory management via integrator software
  • A growth roadmap with clear priorities

How does the Bol.com algorithm?

Bol.com determines the order of search results based on relevance and sales performance. In short: products that match the search term well and sell well, rank higher. You control relevance with your listing (title, content, search terms). You build sales performance with good reviews, a competitive price, sufficient stock and reliable delivery.

Shipping via Bol (LVB) or shipping yourself?

With Logistics via Bol (LVB), your inventory is stored in Bol.com's warehouse and Bol handles shipping and returns. This often provides faster delivery and can help your findability and conversion. Shipping yourself gives more control and can be cheaper at lower volumes. We look at what works best for each brand.

What determines your success on Bol.com?

  • Findability through strong listings and ads.
  • Conversion through good content, images and reviews.
  • Price and stock that are competitive and stable.
  • Delivery that is reliable and fast.
Frequently asked questions

Questions about selling on Bol.com

How do I sell successfully on Bol.com?

Selling successfully on Bol.com revolves around three things: a findable and convincing listing, profitable ads and a good price and stock strategy. Growth comes from continuously optimizing those elements together. Growgency takes that off your hands.

Is Bol.com worth it for my brand?

For most brands in the Benelux, yes. Bol.com has enormous reach and a trusted name among consumers. You benefit from existing traffic and trust, without having to build a large audience yourself.

What does selling on Bol.com cost?

Bol.com charges commission per product sold plus any shipping costs. You only pay that commission when you sell. Compared to the costs of your own webshop with your own traffic, that's attractive for many brands.

Does Growgency help with starting on Bol.com or only with growth?

Both. We help with setting up and optimizing your sales, whether you're just starting or already selling and want to scale up.

Can I expand from Bol.com to other platforms?

Yes, that's often the logical next step. With integrator software you roll out your assortment to Amazon, Kaufland and other marketplaces from one central place.

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How are you performing now on Bol.com?

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