Stand out with Branded Shelves and your own Brand Page

From individual products to a recognizable brand

On a busy platform, standing out is half the battle. With Branded Shelves you place your brand and best products at the top of search results, complete with your logo. With a Brand Page you give visitors a real brand experience instead of separate product pages. Together they ensure buyers remember your brand and come back.

What this delivers

• Premium positions at the top of search results
• More brand recognition because you're consistently visible
• Higher click-through to your products and assortment
• A brand environment that builds trust and stimulates cross-sell

Branded Shelves or Sponsored Products: what do you choose?

Sponsored Products and Branded Shelves complement each other. Sponsored Products are about sales at product level: you promote individual items on relevant search terms. Branded Shelves are about your brand: multiple products plus your logo, prominently at the top of search results.

Choose Sponsored Products if

• you mainly want to drive direct sales and return;
• you have individual products or a narrow assortment;
• you want to start advertising and build data.

Choose Branded Shelves if

• you want to work on brand awareness as well as sales;
• you have a recognizable brand and a broader assortment;
• you want to claim your position in a category.

In practice, strong brands combine both: Sponsored Products as a sales engine, Branded Shelves and a Brand Page for recognition and trust.