Selling on Amazon

Growing on Amazon, from Benelux to Europe

Amazon opens the door to an international audience. We set up your sales and optimize listings and ads for the platform.

Amazon requires a unique approach

Amazon is technically structured differently than Bol.com, with stricter content requirements, its own advertising system and an international audience. Anyone who copies a Bol.com strategy one-to-one to Amazon will get stuck. We know the differences and tailor your listings, ads and strategy to the platform.

How we help you grow on Amazon

  • Listings that meet Amazon requirements and convert
  • Amazon Ads driven by returns
  • International rollout to multiple Amazon marketplaces
  • Central management via integrator software

Seller or Vendor, and what is FBA?

On Amazon you sell as a Seller (you sell directly to consumers yourself via Seller Central) or as a Vendor (you supply in bulk to Amazon, by invitation). Most brands start as Seller, because you then maintain control over price, content and strategy.

What is Fulfillment by Amazon (FBA)?

With FBA your inventory is stored at Amazon, which handles storage, shipping, customer service and returns. FBA products are eligible for Prime, which can significantly increase visibility and conversion. The alternative is FBM, where you ship yourself.

Why Amazon requires a unique approach

Amazon has stricter content requirements, a different advertising system and an international audience. Copying a Bol.com strategy one-to-one doesn't work. We tailor listings, ads and logistics to Amazon's rules.

Frequently asked questions

Questions about selling on Amazon

How do I sell on Amazon in the Netherlands?

You sell on Amazon through a Seller or Vendor account. Success revolves around strong product listings, good reviews, competitive pricing, and Amazon Ads. Growgency sets up your sales and continuously optimizes them.

What's the difference between Bol.com and Amazon?

Bol.com is strong in the Benelux with a Dutch-speaking audience; Amazon is international and technically structured differently, with its own advertising system and stricter content requirements. An approach that works on Bol.com doesn't translate one-to-one to Amazon.

Is Amazon interesting alongside Bol.com?

For many brands, yes. Amazon opens the door to international markets and a different audience. Often it's the logical second step after you're selling profitably on Bol.com.

Do you also do Amazon advertising?

Yes. We manage Sponsored Products and additional advertising formats on Amazon, tailored to the bidding logic and competition of the platform.

Read also

Is Amazon your next step?

In the free potential scan, we'll look at whether and how Amazon is worthwhile for your brand.