Have your bol.com ads and Sponsored Products managed by specialists. We focus on revenue and returns, not on clicks, and keep your ACoS healthy while your visibility grows, also on Amazon.
On Bol.com and Amazon, visibility determines everything. Whoever ranks at the top, sells. With Sponsored Products you place your products directly in the spots where buyers search, without waiting months for organic rankings. But advertising without strategy mainly costs money. We ensure every euro of advertising budget works.
Whether you're searching for bol.com advertising, want to create a single bol.com ad, or want to advertise on marketplaces more broadly: we handle the setup, daily management and optimization, on Bol.com and Amazon.
Advertising on marketplaces means you pay to show your products higher and more often on platforms like Bol.com and Amazon. The best-known form is Sponsored Products: ads that appear as regular search results, but in a prominent position. You pay per click and set your own budget.
Shoppers on marketplaces search with intent and are ready to buy. An ad at the right moment captures that purchase intent directly. That's why marketplace advertising often delivers higher returns than general display campaigns elsewhere.
Advertising on Bol.com happens through Sponsored Products: paid ads that make your products appear at the top of search results and on product pages. You pay per click and control search terms, bids and budget. Growgency manages and optimizes these campaigns for you.
You set your own advertising budget; you pay per click (CPC). What a click costs depends on the competition for your search terms. More important than the cost is your ACoS (advertising costs as a percentage of revenue). We aim for a healthy ACoS so advertising remains profitable.
ACoS stands for Advertising Cost of Sales: your advertising spend divided by the revenue it generates. A lower ACoS means your ads are performing more efficiently. We continuously optimize campaigns to lower your ACoS without losing revenue.
Yes. We manage Sponsored Products and additional ad formats on both Bol.com and Amazon. The platforms differ in structure and bidding logic, and we tailor the strategy per platform.
The first data and optimizations are often visible within one to two weeks. We typically build a stable, profitable campaign structure over several weeks to months, depending on your assortment and competition.
In the free potential scan, we analyze your current campaigns and show you where the profit lies.