Internationalization

Growth without borders with marketplace expansion

Ready for the next step? We help you grow to Amazon, Kaufland and other European marketplaces, so you sell where your customers are.

Mastered one marketplace? Time for the next

If you're selling profitably on Bol.com, a world of extra revenue awaits on other platforms. Marketplace expansion is then not a leap in the dark, but a controlled rollout. Together we determine which platforms yield the most and ensure your assortment is listed quickly and correctly.

Our approach to expansion

  • Potential analysis: which marketplaces fit your product and margin
  • Connection and setup via integrator software
  • Localization of listings, language and search terms per market
  • Advertising set up to be immediately visible
  • Central management so growth remains manageable

To which platforms do you expand?

Besides Bol.com and Amazon, we work with more than ten marketplaces in the Netherlands and Europe. Which one fits depends on your product and your target audience.

Selling on Kaufland

Kaufland is one of the fastest-growing marketplaces in Europe, with great reach in Germany. Selling on Kaufland opens the door to the continent's largest e-commerce market.

MediaMarkt, Praxis and Brico

Dutch retail marketplaces with a targeted audience. Selling on MediaMarkt, Praxis or Brico puts your product in front of buyers who are specifically searching in that category.

OTTO and Carrefour

OTTO is a strong platform in Germany and Carrefour a large marketplace network in France and beyond. Both are valuable if you want to grow internationally.

Together we determine which marketplaces deliver the most and roll out your assortment in a controlled way, with central management so the complexity doesn't grow along with it.

Which marketplaces are interesting to expand to?

The best next marketplace depends on your product, your margin and your target audience. These are the platforms we most often expand to.

Amazon

International reach and a huge market. Technically different from Bol.com, with stricter content requirements and its own advertising system. Logical if you want to grow across borders.

Kaufland

Fast-growing marketplace with a strong position in Germany, Europe's largest e-commerce market. Often less competition than on Amazon, making it relatively easier to become visible.

Cdiscount and local platforms

For markets like France, local marketplaces can be interesting. For each brand we weigh whether the reach is worth the effort.

With integrator software you roll out your assortment in a controlled way, so expansion doesn't become chaos but a managed growth step.

Frequently asked questions

Questions about marketplace expansion

Which marketplaces can I expand to?

Besides Bol.com, Amazon and Kaufland are logical next steps for the Benelux and Germany. Depending on your product and target audience, we also look at Cdiscount and other European marketplaces.

When is my brand ready for a second marketplace?

When you have stable, profitable sales on your first platform and your processes are in order. Then expanding is mainly a matter of rolling out your assortment and the right software, not starting over.

How does Growgency help with international expansion?

Together we determine which marketplaces have the most potential, set up the connections and listings, translate and localize where needed, and set up advertising. With integrator software you keep everything manageable from one place.

Do I have to recreate my listings for each country?

Listings need to be right for each marketplace and language, but you don't have to start from scratch. Through the integrator you roll out your assortment and we adjust content and search terms to the local market.

Read also

Ready to grow across borders?

In the free potential scan we determine which marketplaces will deliver the most growth for your brand.