Listings that get found and sell

Findability and conversion, in one listing

A product page has two tasks: be found by the algorithm and convince the visitor. Many listings do one of the two well, or neither. We optimize your listing so it ranks high on relevant search terms and converts visitors into buyers.

What we tackle

• Title with the most important search terms at the front, without keyword stuffing
• Bullet points that make the benefits and USPs scannable
• Product description that convinces and feeds the algorithm
• Images that clearly show the product and usage
• Specifications and attributes filled in completely and correctly

We don't make things up: we check every choice against search data and the live product page, so the claims are accurate and the listing actually performs better.

What makes a product listing strong?

A strong listing is both findable and convincing. Findable means that the Bol.com or Amazon algorithm connects your product to the right search terms. Convincing means that a visitor sees within seconds why this is the right product. Both need to be right, otherwise you're leaving revenue on the table.

The components of a listing

• Title. The most important field for findability. Main search term at the front, yet still readable.
• Bullet points. Benefits and USPs scannable, not just dry features.
• Product description. Convinces the buyer and feeds the algorithm with context.
• Images. Show product, scale and use. Often the deciding factor.
• Specifications and attributes. Completely filled in, so you appear in filters.

Common mistakes in listings

• Stuffing titles with search terms, making them unreadable.
• Forgetting important search terms in title and content.
• Too few or too low quality images.
• Half-filling specifications, causing you to drop out of filters.

We check every claim against the live product page and search data, so the listing is accurate and actually performs better.

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